NEW YORK – The Mara family has been around football since the beginning and the name holds a lot of weight around these parts. The NFL and media deem it newsworthy to mention that John Mara was one of the first to reach out during the CBA talks and prior to it. He tried to work out a deal and it’s all over the news? That means something. The NFL is in lockdown mode and who knows when the final deal will be worked out. Fans are scratching their heads wondering why these talks aren’t on CSPAN as well as the NFL Network 24 hours a day. If both sides want to be recognized and heard (the same as the MLB steroid hearings), then both sides should be heard by all. The fans know what is fair, let them be the judge since they are paying for everything anyway. Get your primary investors more involved.
I have an idea on how to save money on the salary commitments by owners. Simply adding the jersey rights program to the players, as a salary option. Generate additional revenue by using what is in front of you. Jersey sales. There must be reasons why players haven’t started charging to use their name and number more (as long as they rep their current NFL team). For example, Rebook is simply the hired hand that provides the New York Giants with their authentic NFL team jerseys. The New York Giants sell the jerseys separately as the official final product. In some cases a player will have something worked into their contracts about jersey sales. But where is the majority of that money going? I say it is time to give the players a bigger cut of that money since it is licensed through the team. This will eliminate some of the pressure the owners feel to pay their players and some of the players could make more then their initial investment. This is a win for both sides involved.
Mr. Mara has a ton of smart people around him I’m sure. I don’t know what the Giants jersey sales numbers look like, so they will have to look into it themselves. But if there are no rules against substituting $1,000,000 on 53 player contracts for apparel sales, why not give it a try so you can free up cap space. Using these numbers, the Giants had to sell a minimum of $53,000,000 worth of player jerseys (roughly 212,000 authentic or replica jerseys) in 2010 and would have to do so every year. It seems like a big number but might be worth while in certain isolated situations. If even half of these number were to work out, that would still be $26,500,000 saved in salary commitments or $1,250,000 per every 5,000 physical jerseys sold. There would be virtually no paper work if the NFL and teams hooked up with a merchant/affiliate program such as Football Fanatics. That program handles all the paper work and even mails out the money to the individual players or they can use direct deposit if preferred.
PJR – Player Jersey Rights could be worked into the contracts at a $1 million dollar annual fee, which would be deducted from the players base salary. When the player retires, he will retain 25% of the Jersey Rights permanently, as part of each players retirement package. Players must be enrolled into the annual Jersey Rights program to qualify for jersey rights at 25% for life.
Whatever the outcome or length of the lockout, I know that John Mara will not panic or make an irrational decision. I’m confident he is working hard to get things back on track. Some of the leaked issues seem to be workable, it’s the issues the public does not know about that have me concerned. What can we do? Have a lockout party of course and wait it out. Remember what I said about things happening before the 2011 NFL draft, if the lockout goes beyond that, we might be in trouble.
RD – nygreporter.com
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