The New York Giants Official Website Makes Big Changes

June 30, 2011

NEW YORK – Many Giants fans got a big surprise yesterday when they tried to visit the New York Giants website. The Giants have removed there old website in favor of a new one. During the late afternoon yesterday, the changeover occurred. The site looks wonderful aesthetically and appears to have a lot more video for fans to watch. It came as a surprise to most fans because there was no notice of the change prior to it happening. The functionality and overall shine of the website is much improved and fans will like the way it looks. There appears to be a clear cut programming schedule for Giants web events and shows. I like this format but hope they will also allow for some spontaneity in content.

A couple of issues have upset some fans (I’ve been getting emails and messages via twitter about this). The biggest one is the fact that fans have completely lost their old accounts. Giants fans will have to create an entirely new account, complete with screen name and password. Another change that was a bit of a let down, is the fact that there will no longer be any Giants fan blogs allowed. I think this will prove to be a big mistake because fans were really enjoying the ability to interact with each other. The old school message board that still remains has become outdated and unfulfilling after experiencing the fun of having used the other format. Also, if you had contributed any articles or stories to the old website, you have lost all of your work because it was deleted during the change over. Some fans would have liked the opportunity to save those stories for their personal archives.

In summary, I think Giants fans will eventually learn that the new website is a great source for Giants news and information. It has removed the fan interaction aspect, which I still believe is a mistake. By separating themselves from the fan in the age of social media, the Giants have clearly transformed the website into a two dimensional news destination instead of a thriving fan community. Instead of removing the fan interaction, I would have generated and encouraged more interaction between the fans, players, staff and writers. I understand that fans can still use facebook or twitter but why give away all of that web traffic when Giants.com could be the place to be? The evolution of modern sports websites will only occur when they realize that they have the power and stop relinquishing it all to these third party websites. They need to stop using the main website to export popularity to these third party websites and start using the third party websites to import more fans to them. Of course, this is only my opinion and social media philosophy.

What do you think about the new official website for the Giants? Do you prefer the new style or the old one?

RD – nygreporter.com

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